VITENS GOES VIRAL

This Dutch company, delivering water to 70% of the Dutch households, asked Twain to create and produce a campaign to increase the awareness of drink water quality. We came up with the format of reshooting famous water movie scenes. We started out with a copy of the well-known shower scene from the movie Psycho. Every shot is identical to the movie only there is not a man with a knife at the end of a scene but a very surprising other threat!

The clip was picked-up on Facebook almost immediately and has more then 700.000 views until now. The “Home Alone” remake we produced a couple of months later was even a bigger success. The campaign is still on-going.